For the thirteenth year running, July saw the UK trade dedicating the month to German Riesling, with 135 venues nationwide participating in a series of events, including German Riesling masterclasses, in-store promotions, wine dinners and social media initiatives.
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Wines of Germany has unveiled the winners of its 31 Days of German Riesling campaign, an annual event that brings all sectors of the trade together.
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This year’s winners of the annual 31 Days of German Riesling competition has put a spotlight on just how much businesses have adapted during the pandemic, using often imaginative ways to bring German Riesling to a wider audience.
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July is still the month for German Riesling in the UK, with the promotion once again heading back to British businesses.
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The love of German Riesling is spreading outside the capital boosted by a series of targeted regional events, according to Wines of Germany.
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The PR agency behind Loire Valley Wines and Champagne Nicolas Feuillatte has new owners.
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Wines of Germany has announced the winners of this year’s 31 Days of Riesling campaign.
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